Advertising concept and copy by george felton author felton, george formatbinding paperback book condition used good quantity available 3 binding paperback isbn 10 0393731596 isbn 9780393731590 publisher w. Creating a copydesign advertising concept that sells. Concept and copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. Shipping may be from multiple locations in the us or from the uk, depending on stock availability. An english teacher would be permitted to copy a few pages of a book to show to the class as part of a lesson plan. Most books overextend with power phrases and industry lingo. Plus easytounderstand solutions written by experts for thousands of other textbooks. Ogilvy covers everything youll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about. An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers. Concept and copy third edition 3rd edition by george felton paperback, 320 pages, published 20. Europes best advertising epica book, european advertising annual no.
Note that she would not be permitted to photocopy the entire book. Small changes in your ad response rates can trigger massive improvements in your profitability. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements. Jan 19, 1993 a classic text now in a new edition, george feltons advertising. At the end of the day, theres a single factor that determines a books financial success. Concept and copy has 3 available editions to buy at half price books marketplace. Explains the concepts of ideas, copy and general advice on. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a book sized computer this is used solely as a reading device such as nuvomedias rocket ebook.
Advertising acts as a communication, pr and marketing tool which are. It covers the entire conceptual process, from develo. Freelance designers who produce marketing materials will know that design and copy should be developed together to work well. How i failed at promoting my novel with amazon advertising. Aug 06, 20 hundreds of ads in full color, both in the book and on an accompanying web site, demonstrate the best in television, radio, print, and interactive advertising. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used. Good for those, who are starting to work in this industry, a really great introduction to ad creation. Concept and copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not. Mar 21, 2011 ebook is an electronic version of a traditional print book this can be read by using a personal computer or by using an ebook reader. Advertising concept and copy 3rd edition, book by george. Courtesy of united dairy farmers and snap advertising.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all. The new edition of a classic text about advertising creativity. Most growthhacking strategies borrowed from the tech industry simply dont apply well to fiction. Parody is a work that ridicules another, usually wellknown, work by imitating it in a comic way.
This book is simply a marketing classic and is considered by many to be up there with the likes of scientific advertising and ogilvy on advertising. Courtesy of chrysler marketing s visual asset management vam team. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. Ive read this book several times and must agree with the critics that this is one that every ad man must have in their library. Aug 10, 2016 thats why this book is dedicated to the first and most important lesson. Concept and copy third edition by george felton and a great selection of related books, art and collectibles available now at. In print media, an advertisement copy is madeup of headline, subheadlines, body of the copy, illustration. The ebook version of this book offers the full content of. Advertisement copy is the soul of an advertisement. Courtesy of the new mexico department of health and mckee wallwork henderson. I think its the clearest and most concise text yet produced for the advertising professional, covering all the most relevant topics without being boring or. The advertising concept book by pete barry is the bestselling guide to creative ideas, strategies and campaigns for students and professionals.
Ideas are what make advertising great, but theyre elusive, which is why great ads are so rare. Thats why this book is dedicated to the first and most important lesson. It is actually a writers copywriting textual content material. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, tv, film, and other types of. It covers the entire conceptual process, from developing smart strategy to executing it with strong adsfrom what to say to how. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Advertising concept and copy by george felton by george. Pete barry outlines the fundamental tools needed to push an ad into something exceptional. In future we will empower our sellers to book the courier themselves. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best. Kind an interesting book on advertising concepts and great examples. Advertising concept and copy by george felton 20, paperback. Most often, we buy a book because a trusted friend recommended it. Concept and copy is an innovative approach to advertising creativity.
Concept and copy might be probably the most full textual content material in its space, combining substantial dialogue of every method and technique with an emphasis on the craft of writing not found elsewhere. May 12, 2016 book pr firms have an abysmal track record. Concept and copy, on the other hand, speaks superbly to anybody. A classic text now in a new edition, george feltons advertising. But sometimes there isnt enough budget for teaming with a. Everyday low prices and free delivery on eligible orders. It covers the entire conceptual process, from developing smart strategy to executing it with strong adsfrom what to say to how to say it. Hundreds of ads in full color, both in the book and on an accompanying web site, demonstrate the best in television, radio, print, and interactive advertising.
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